Getting Your Team to Use LiquidPlanner: Sell Benefits, Not Features

September 20, 2017 by Sam SauerSam Sauer

Congratulations–you’re the proud owner of a new project management tool. You made it through the evaluation process, the trials, the executive sign-off.

But your greatest challenge still lies ahead: convincing your team to actually use (and perhaps even enjoy) this new tool.

This challenge is not to be taken lightly. Do it poorly, and you risk failure. You don’t want that. Your boss doesn’t want that. The business definitely doesn’t want that.

So you have to do it right–the first time. Just one slight problem…

Change is hard.

“We’re too busy to learn a new tool.”

“Our current process is working fine. Why change?”

“I don’t use our current tool. A new one won’t help me.”

Convincing your team to adopt (and love) LiquidPlanner will take some work. But it’s definitely possible, and we’re going to help you do it.

“Features tell, but benefits sell.”

This common refrain, uttered in marketing departments the world over, serves as a reminder to ask, “What’s in it for our customer?” In this case, your customer is, you guessed it, your team.

If you start by rattling off a whole lot of features, you’ll quickly lose their attention. Persuading your team requires a mix of features and benefits. To get to those benefits, you want to use the “So what?” trick.

Here’s how it works: Pretend you’re selling an in-window air conditioner to your team. (Just stick with me here.)

The particular air conditioner comes with a mounting kit.

So what?

It can be safely and easily secured in most windows.

So what?

You can use the unit in any room in your home.

So what?

The in-window air conditioner can be safely and securely installed in any room of your home. You can enjoy the cooling satisfaction of air conditioning without the high costs of installing and maintaining a forced air system. It’s an effective, efficient, and inexpensive solution for hot days.

By using the So what? method, you’ve shown how this solution can meet their needs. This method works for any product, including project management software. Use it to start brainstorming about ways to position LiquidPlanner as a solution to your team’s needs.

To get you started, we’ve compiled talking points around three team-focused benefits: consolidation, collaboration, and autonomy.

On the tenth anniversary of the iPhone, the New York Times published a video about “all the things this ubiquitous gadget has laid to waste.” The list runs the gamut, from taxis to cameras to small talk in elevators.

What would have once filled a box (address books, photo albums, day planner, alarm clock, watch…you get the point) now fits in the palm of our hand. It’s an amazing feat for something that originated as a way to make telephone calls.

Were you anticipating this metaphor? Here it is: LiquidPlanner is like the iPhone.

Yes, I know. Project management software will never be as far-reaching or monumental as the iPhone. But, for the people who use the tools on a daily basis, it can sometimes feel like it, for better or for worse.

Like the iPhone, LiquidPlanner combines several tools into one:

If your team spends a lot of time jumping between different applications, this could be a major selling point. Consolidation also reduces time spent copying and pasting the same information across different applications. All conversations, documents, and plans are in one place.

Here’s a video you can share with your team to give them a quick overview and get them excited about LiquidPlanner:

With LiquidPlanner, we can consolidate our project toolkit, workflow, and project plans into one. We’ll no longer need to juggle multiple applications, saving us time and headaches. Plus, we’ll all have real-time visibility into our projects with just one click.

Communication is almost always listed in those “5 Top Skills for PMs” listicles. If that’s the case, then why do so many project management tools make it so hard to communicate with the team?

LiquidPlanner knows that teams are often swimming in emails, attachments, and random Slack messages. That’s removing these roadblocks and making communication much easier is a major component of our tool.

Why teams love collaborating in LiquidPlanner:

Everyone will know who’s doing what and when without having to search through email chains and multiple applications. Documents will be easier to find and organized within project plans and tasks. We can easily share document...

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